Intel has hired an executive to promote Arc graphics cards that has turned ASUS into a leading PC gaming brand

Intel has gained a valuable executive with a wealth of experience.
Vivian Lien announced that she has already joined Intel's graphics division as vice president and general manager.
\"I can't wait to get into building the Intel Arc graphics graphics graphics graphics adapter business,\" she wrote on Linked In, and promised that \"there's more to come.
\"Image source: Vivian LienLien is expected to play an important role in promoting the next generation Intel Arc Battlemage discrete graphics cards as well as attracting Intel's PC-ready partners to incorporate these products into their systems.
Intel Arc Battlemage is expected to be the next evolution of Alchemist to compete with AMD and NVIDIA products.Image source: Vivian LienThe appointment of Lien to a senior position at Intel suggests that the company needs her expertise and extensive partner relationships in the gaming PC business.
Lien was at Corsair by the middle of the decade before last, but made her name and reputation with a successful career spanning years at ASUS in PC and component marketing.
In fact, she was instrumental in ASUS becoming one of the premier suppliers of gaming PCs and components.
For the past few years, Lien has been Dell's VP of Alienware and Dell Gaming.
So this is someone with a wealth of experience in promoting gaming PCs and components.Image source: IntelIf Intel really wants to succeed in commercializing its discrete graphics cards, appointing someone who has been in PC and component sales to this position looks like a good choice.
And beyond that, Vivien's appointment is the nail in the coffin of persistent rumors about scaling back development or cutting back Intel's discrete graphics Arc business.