NVIDIA before the announcement of graphics cards GeForce RTX 40-series reduced the recommended prices for previous generation graphics cards in Europe (for example, GeForce RTX 3090 became cheaper by €350).
At the same time the company significantly raised the price of graphics cards GeForce RTX 40-series compared to its predecessors, and in Europe, the price increase was much more significant than in the U.S.
Source image: NVIDIA The recommended prices in the U.S.
for GeForce RTX 4090, RTX 4080 16GB and RTX 4080 12GB models are $1,599, $1,199 and $899 (excluding VAT).
By comparison, at the launch of sales the GeForce RTX 3080 10GB video card in the U.S.
was priced at $699.
It turns out that the most affordable version of the GeForce RTX 4080 is $200 more expensive than its predecessor.
In turn, the GeForce RTX 4080 16GB in the U.S.
was $400 more expensive than the GeForce RTX 3080 12GB.
And the flagship GeForce RTX 4090 is valued at $ 100 more expensive than the GeForce RTX 3090, but at the same time for $ 400 cheaper than the GeForce RTX 3090 Ti.The situation with the recommended prices in Europe is much worse.
For example, in Germany the most affordable videocard of a new generation - GeForce RTX 4080 12GB - is evaluated by NVIDIA at 1099 euros (which is about the same as $1090)! In turn, GeForce RTX 4080 16GB and GeForce RTX 4090 got recommended prices of 1469 and 1949 euros respectively.Of course, German prices include VAT, which is 19%.
However, in the past, European prices were not that much different from American prices.
For example, the already mentioned GeForce RTX 3080 10GB got a recommended price tag of 719 euros in Germany.
GeForce RTX 3080 Ti was sold in the U.S.
and Germany for the same price of 1199, the only difference is that in the U.S.
it was dollars, and in Germany - the euro.But now the difference has become huge - the European were more than 20% higher than the American.
And this applies not only to Germany, but to all of Europe.
For example in Poland the cheapest video card of new generation is valued at 5,299 zlotys or 1,117 euros according to the current exchange rate.
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